Consumer Bank Expansion

Major Latin American Bank

Situation

The Client desired to aggressively grow their consumer franchise and, at the same time, improve efficiency throughout the entire organization. The network of branches was traditionally corporate banking focused and the bank was not taking advantage of opportunities in consumer banking.

Recommendations

LoBue conducted a review of the entire bank and identified opportunities for improved efficiency, service improvement and consumer business expansion. Key recommendations for action included:

Separate corporate and consumer banking and marketing
Centralize all branch operations
Create consumer banking call center
Consolidate consumer banking service offices

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Results

Client improved tremendously as sales volume in the consumer business ballooned while expenses were reduced. Results included:

Direct operating expense reduction of 22%
Development of standalone Consumer Bank with new asset product offerings and credit card offering.
First year new customer increase of 50% and doubling of risk-based assets in the consumer business.
Consumer deposits increased 75%

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